Is Cosmetic Surgery the 'New Feminism' or Just More "Self-effacement" of Women?

The death of Kanye West's mother, Donda, underscores the risks of undergoing the knife for a quick body fix. This piece, which I found reprinted from Ms. Magazine on AlterNet, explores the marketing of cosmetic surgery as pro-active "new feminism." Author Jennifer Cognard-Black argues against the surgery and against the new marketing, demurring convincingly:

...it's feminists who have led the fight against silicone breast implants when research suggested they were dangerous. It's feminists who have pointed out that a branch of medicine formed to fix or replace broken, burned and diseased body parts has since become an industry serving often-misogynistic interests.

Is Cosmetic Surgery the 'New Feminism' or Just More "Self-effacement" of Women?